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May 9, 2026·7 min read·BUILD-LOG

How we built Citeable in 8 weeks — the multi-agent loop

Writer · editor · fact-checker. Three agents, one draft. Here’s why the loop matters more than the model.

Ben Seidel
CO-FOUNDER · CITEABLE

Why three agents instead of one

We tried single-prompt generation first. It worked — for one in five briefs. The other four read like AI. Generic open, padded middle, hedging close.

Three-agent loops are different. The writer doesn’t self-edit. The editor doesn’t write. The fact-checker doesn’t care about voice. Each one does its job and only its job.

The architecture

Writer — Sonnet 4.6, gets the brand voice profile + the brief + the tracked-citation context. Job: draft the post in the platform-native voice.

Editor — Sonnet 4.6, gets the draft + the brand’s banned-phrases list. Job: strip hedge words, strip hype, tighten sentences, return same length or shorter.

Fact-checker — Sonnet 4.6 with tool-use, gets the draft + access to the brand’s sources. Job: every claim either grounds in a source or gets softened to opinion.

The whole loop streams via SSE to the editor UI. You watch each agent run live.

What we learned

  • The editor pass is non-negotiable. Skipping it kills the per-platform voice instantly.
  • The fact-checker catches more than facts. It catches over-claims — “the leading X” when we don’t have data — and softens them. That alone is worth the inference cost.
  • Prompt caching matters. With cache-aware system prompts, the per-draft cost is ~30% of naive multi-pass. That changes the unit economics.

What’s next

Per-brand learning: every approved draft becomes a positive example in the brand’s voice profile. The writer agent gets better at your brand, not just brands in general.

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